Advice{Councils} of the layman or how to make a high-grade corporate site.

On job I am engaged enough in a specific subject in the field of construction which to the majority of "normal" people is to put it mildly uninviting. For a long time enough I reflected on necessity to create the sound site devoted to a professional field of activity which would be interesting to experts of my area and was reliable "help" in a working life.

Having believed stories of familiar programmers about simplicity of creation of sites and meanness of a problem, I with enthusiasm have started independent job. After one year of painful studying HTML, package Macromedia, bases of web-design and several sot reviews, has absolutely distinctly realized, that is perfect in it I understand of nothing. The more I penetrated into nuances of this job, the realized scale and many-sided nature of all process more distinctly{clearly}.

Now the site is ready, he has absolutely justified my hopes and quickly enough gets popularity in the sphere. On the basis of own tests and mistakes, would like to share experience and to give real advice{councils}, how to organize job and on what to pay attention during creation and start of the commercial project.

Role of the adviser I take on the ground that itself took part in development of structure, design, filling and promotion, all advice{councils} are subjective and do not apply for absolute correctness.

Advice{Council} 1. First of all you should be defined{determined} with problems{tasks} of a site (an information resource, the card, on-line shop, the communicative center) and his  sizes.

The most important and determining question which it is necessary to set for what to you is necessary a site and what you wait from his  job? The price of a mistake at wrong production of the purpose can be enormous (spent time, money, effort). On the Internet huge quantity{amount} of the unfinished and deserted jobs which hang a "dead" cargo only because customers were mistaken in production of a problem , or have not realized those functions which the project in job of the organization can carry out.

In my opinion, in modern conditions there is a sense to do{make} or very simple and cheap sites (cards with coordinates and kinds of activity), or very powerful and zatratnye which ” on a head “ will outstrip the nearest opponents. The competition among small projects is very great, as them already has collected much enough for years of active development of a network.

Precisely to formulate the technical project, it is necessary to have even primary performance about structure and volume of the project. The logic structure should be completely ready to the beginning of program realization and the type of a content with which she will be filled (the text, photos, tables, circuits) is known. It is necessary to solve, what sections will be static (constant), and what dynamical (with an opportunity of operative addition of the information).

Advice{Council} 2. Never do{make} a site and do not ask to make this job of friends and familiar even if they excellent{different} experts in this area you simply risk them to lose (and friends in fact are more dear{expensive}). In development of the project the web-studio possessing experience and giving to a guarantee on quality of carried out job, and also carrying out operative support of a site after his  start should be engaged.

With the organization the contract with the obligatory instruction{indication} of termination dates of key stages of job, all basic requirements, conditions of interaction and financing should be made.

The choice of web-studio is the most important and determining moment. The main reference points at this stage quality of the executed projects, their statistics, cost of services, efficiency of interaction.

Advice{Council} 3. do not reserve the project in the large company they are designed for conveyor job and cannot provide to the clients of the floppy approach during development and promotion of a site. The optimal variant the average web-studio possessing in good potential and working on "authority". At an initial stage of development such companies "do not lift up" the price and with big "creative" concern to the job.

The second reason on which there is no sense to place the order in large studios the limited terms of interaction: all ideas should be checked by time and "be stood" in a trial mode before final completion. Average web-studios work with smaller speed and, as a rule, issue more detalizovannye products, thus you have time to weigh all components and to correct mistakes even during development.

Advice{Council} 4. it is necessarily necessary to spend optimization and promotion of a site.

There is an opinion, that good projects will gradually be beaten out in leaders and will take a worthy place without use of technologies of promotion. Taking into account an overall performance of search engines and peresyhhennost` the Internet, it is possible to say with confidence what exactly good sites first of all require promotion. Unfortunately, time of an instant and objective rating of resources will come{step} not soon (if it in general probably), therefore is necessary to use all fair methods populizacii and to try to be on a step ahead of competitors.

Concerning strategy of promotion there is a huge number of various approaches and opinions (and professional). To choose follows the most conservative variants: search optimization, registration in catalogues, target dispatch, participation in forums, an exchange of links with thematic resources. "Progressive" technologies of promotion through what that time can be identified and appear ” behind a board “ the Internet of community (together with a site).

Advice{Council} 5. The studio making the project, should carry out and his  promotion.

Promotion is necessary for considering{examining} as the closing stage of performance of the project, efficiency of promotion directly depends on the properties incorporated at a stage of his  designing and filling. In an ideal kind preparation for promotion should begin even prior to the beginning of development of a site. For this reason, all complex of services experts from one command, working in common and capable to supervise are obliged to carry out all process of promotion as a whole.

Before the beginning of promotion it is necessary to formulate precisely its{her} purposes and having studied characteristics of competing projects, to designate them in quantitative expression. For the site I have chosen three criteria on which the rating of results of job was conducted: attendance, an average prosmatrivaemykh pages (interest), a position in conducting{leading} search engines on key word-combinations (quality of optimization; functions from tIC, PR). In my opinion, these sizes most precisely approach for an objective assessment of works of the project in time and on their change it is possible to judge his  popularity and serviceability.

Advice{Council} 6. Creation and promotion of a site the complex  process which is carried out by the command of experts. One of the most widespread mistakes simplification of process and production of not specific problems{tasks} before executors.

All way of development and promotion of a site can be divided{shared} on a little bit making: 1. Development of structure and design; 2. Gathering of the thematic information; 3. Technical performance (programming) of the project and his  filling; 4. Promotion of the project; 5. Support - addition of the new information.

All these stages are very important and are absolutely independent components of job. Each procedure contains set of the nuances influencing efficiency of all process. Even prior to the beginning of job you should represent absolutely precisely who is responsible for each stage of job and by what interests is guided. All process of creation and promotion should represent a logical chain of the completed interactions.

Advice{Council} 7. Supervise all stages of creation of a site, in particular his  filling. Not one web-studio cannot create the specialized project "on a turn-key basis", not having qualification in that field of activity to which the site is devoted. The expert who is carrying out gathering of the information should participate in processing and accommodation of a professional content, a spelling of clauses{articles}, preparation of state-of-the-art reviews. A reference point in this job sites of competitors and an English-speaking part of the Internet can be.

At creation of own project I borrowed some good ideas from American, European and even the New Zealand sites. At desire it is possible to use foreign poiskovikami under English version of keywords.

Advice{Council} 8. Study sites of competitors can give nothing more information, than the most successful and most proval`nye their jobs.

Analyzing statistics and laws in job of another's projects, it is possible to receive quickly ready recipes of success, not resorting to marketing researches and deep studying of the market. Above each site trudjatsja experts with the certain luggage of knowledge and working methods. Top of skill positively to use their operating time for updating own project.

The most important characteristics of competing sites: accessible statistics, keywords, external links, the organization of structure, participation in an exchange of links with thematic resources.

Advice{Council} 9. Place on a site the author's clauses{articles} designating exclusively your position in that field of activity to which the project is devoted. Visitors the personal rating of experts, state-of-the-art reviews and real recommendations on interesting questions interests in the greater degree. The expert rating is very much appreciated in narrowly specific kinds of activity where of qualification of the expert made great demands enough.

Try to give the unique information which no on other sites. Filled up headings can give regular customers from among potential clients and uniquitous competitors. Good inflow of visitors can provide the forum which has been switched on in structure of the project and news dispatches.

Advice{Council} 10. Pay the big attention to filling of a site not only text, but also the graphic information. The person perceives graphic representations, than blocks of the text information much more easy. Due to a visual memory he identifies your site in a number of other jobs. The quantity{amount} and quality of the graphic maintenance{contents} renders direct influence on what attitude{relation} the visitor will generate in relation to your resource.

Graphic elements should be entered organically in structure and facilitate navigation and perception{recognition}. The volume of such elements should be optimum: the overabundance conducts schedules to weighting pages and increase in time of loading, and lack to loss of style and simplification.

With development of a digital photo new opportunities become accessible to the organization of job of the dynamic sections, many procedures become simpler and speed of exhibiting of a graphic content increases.

Advice{Council} 11. Style of a site should be unique. If respect itself and the job create original elements of design: stylistics, buttons, registration, navigation.

At a choice of stylistics it is impossible to rely on opinion of one person (even if he the professional designer) - to lead{carry out} small statistical polling, paying attention on independent negative and positive ratings better. In creation of a popular product it is impossible to be guided by subjectivity, registration should like the majority of users of that target audience for which he is intended.

Very much often in a network it is necessary to see the projects created on the basis of import patterns. "Fanernost`" such sites it is obvious and more often does not cause anything, except for disgust (” not ours “ management, North American ulybochki, happy family groups, business - ledi-u-ochochkakh and other standards of alien culture).

Advice{Council} 12. The site necessarily should contain dynamic sections, in which will be periodically (1-2 times a month) to appear the new information. More often such sections are: "news", ” the executed projects “, "prices", ” a question the answer “, ” advice{councils} of the expert “, ” survey materials “, "production". The more such sections in structure of a site, the the big opportunities and potential for the further development the project as a whole will possess.

Besides periodic updating of a site favorably affects his  ratings in search machines advantage have those pages which were updated later.

Advice{Council} 13. Avoid risks and be careful neopredelennostej in job.

Creation and promotion of sites capacious enough and predicted sphere of activity, submitting to some laws. As well as everywhere, in her people with various qualification and the responsibility work. Good experts with high accuracy can predict result and success of the project. Try to work with such people.

Remember, that the most important - data of all risks and neopredelennostej to a minimum. With care concern to word-combinations: "very quickly", "know-how", ” instant effect “, ” special technologies “, "is "very cheap" - more often behind such signboards usual charlatanism or short-term effect disappears.

Advice{Council} 14. Plan expenses for development and maintenance of a site proceeding from that share of clients which can provide a network.

The share of the clients involved through the Internet, depending on a sphere of activity, can make up to several tens percent{interests}. The number of people, ready to use for search of the new goods or service (or for formation of such need{requirement}) for today is non-comparable by a network with the basic part of clients involved oflajnom, and it is observed in the majority kinds of business.

The companies connected with WEB-by the market, information and advertising services, sale of computers and accessories, that is the most mobile spheres where the Internet is a traditional search engine and communications can make exception.

At costs planning on development and maintenance of a site, it is necessary to take into account a demand of your offers in a network and to build financing according to that share of clients which is in the long term capable to give a network. The parameter of expectancy of the project depends on individual properties and capacity of business in which you work. It is necessary to take into account, that there is a certain ceiling, above which efficiency of a site to lift it is impossible because of the limited demand and inercionnosti the market.

Advice{Council} 15. do not wait for fast feedback from job of the project.

All processes connected to integration of a site in modern Internet environment{Wednesday}, borrow{occupy} certain time and more often are measured by months. And the majority of procedures cannot be sped up not under what conditions.

The first stage of job of a site is absolutely dotacionnym-you spend money, time, forces, nothing receiving in exchange. To stop during this period does not cost - it is possible to engage in his  filling, positive PR, an offline advertising. To expect what that results from job, in my opinion, it is possible a minimum through a floor of year.