What is necessary a site? (Continuation)

, as usual, it is necessary to pay off for the compelled rest even more with a hard work - and customers anywhere do not disappear. And even moreover - they collect, unusual expectation forces them to fuss, hurry up, be nervous. And again - webs - development, thousand lines of a code, thousand lines of letters to the clients already existing and more only trying to fasten business relations. Whether it is necessary to be able to type{collect} the web - designer the text blindly? Probably, to whom as, and on the other hand - it is necessary, as it has not bad turned out, when it was necessary to master blind typing more 10 years ago! In total couple of the dissertations typed under the order, not read out quantity{amount} of the documentation, nevertheless useful appeared practice, is what is the time saved!

For the web - developer, perhaps, the most simple is that routine process, when is already clear as how to do{make}, it are necessary to draw elements of the interface, to impose a breadboard model, elegant, validnyj and cross-country - brauzernyj. The most complex  and all designers unloved is the first development cycle, the first conversation with the customer, attempt to find out as as it is necessary to him. Definition of the plan of jobs, amount of works, and, actually, estimation of cost of an end-product.

The developer in the course of time, with experience becomes more and more educated that you will not say about "customer" - this brotherhood generally same as was five, ten years ago - the same misunderstanding of essence of an event, the same inability distinctly to answer a question - " What for to you a site ", the same mess with a view of and problems{tasks} of a site, and, that the most unfair - lack of information in the prices and pricing (about it we wrote in the last release of our dispatch). How consequence{investigation} - during development vylazjat new and new requirements, the problems{tasks}, new job which should be paid, and the customer looks moved and is surprised - and what, it costs{stands} separate money? Well as, we have agreed! Yes, the trade mark no, and we thought are naturally, what you will develop it  for our site - that, development of a trade mark will cost 200 edenic? And why so it is expensive? And it is possible more cheaply? - Yes it is possible, naturally, and is cheaper. Also the fairy tale about greedy muzhichka which sewed a cap is recollected at once - and it is possible from the same piece of a leather{skin} two caps? The tailor responds - yes it is possible also two... And three? Four? Eight? - And it is possible also eight. Only the result will be what the customer could expect, whether shapochek, trade marks, sites.

Actually, if the designer (or the programmer, in general, the web - developer) works in studios, questions of a stream of job and furthermore pricing of it  to excite and should not - for this purpose at office there are managers, project-, account-, etc. On the other hand, it is very useful also for the developer working in the command, and in frilanse, clearly to imagine all stages of dialogue with the client; and that because of weariness, zamorochennosti or nesobrannosti (whether it is not enough - love, or it is a lot of job, or avitominoz) to not pass{miss} any important questions, it is necessary to prepare and hold near at hand spisochek from solid quantity{amount} of items{points}, such " the questionnaire of the order ".

The first block in this questionnaire will be the information on the customer - what firm the customer represents, its{her} addresses - phones (whenever possible to collect all accessible information), any communication facility, the information on a management{manual}, and - it is important - the information about *kontaktnom lice* - the head, the manager or simply appointed responsible{crucial} for the project. First, detailed " the portrait of the customer " will help to understand and supervise, with what's your occupation, a level of his  interest in the project, a level of preparation (the majority of such "responsible{crucial}" managers, unfortunately, poorly to itself represent, that such a site, that from itself represents the html-document, and at all have no performance about such terms as the control system of the maintenance{contents} or optimization of sites, and thus very much like bright and useless effects - the animation, pop-up / arising menus and other stuff).

It is interesting, that during any moment of time at the developer (whether frilansera, studios) rises the problem  somehow to systematize the information on customers; it is necessary even to create mini-base in which to bring everything that is known about this or that client - the private person and the company. As practice, at successful webs - developers shows one (satisfied with cooperation - it is necessary as sounds!) the client will appear with new orders not once; the more about him it will be collected information - the better for joint fruitful job (all accessible contact information - mail, icq, office and mobile phones, messendzhery, skype; what previous projects have been realized; when at him  birthday - very much it is not poorly pleasant to surprise the person, in time to congratulate on a holiday and to wish successes in job). This deviation, however, is insignificant, especial for beginning{starting} webs - developers.

More important competently to prepare questions which will help to find out essence of the future project. Than the organization - customer who - obvious and potential clients who is the competitor, whether has the competitor a site and what information on the site is engaged gives. What information the customer plans to publish on a site and whether he is confident correctness of the decision. Whether he is ready to listen to your wishes about what services should be added on a site besides those which presence he has already expressed. Whether there is at the customer a precise understanding of what type posesses his  project and whether he is ready to listen to recommendations of the developer for how it is better to realize necessary functionality on a site...

Readiness of the customer for cooperation - very much a complicated question. Indefinitely discussed in vebdizajnerskikh communities. With humour or tears, an inexhaustible subject. Whether to satisfy all wishes of the customer or nevertheless to insist on the decision, certainly correct from the point of view of the designer - professional? To put on the right kaemochku, around of a trade mark - sireneven`kij a curl, or to add any nice to the customer fintifljushechku, not breaking thus of the general{common} style of the developed sketch is one, and if wishes more conceptual? With a photo of the director on a floor of the screen... And taki to put her . And then to be surprised, why it from more vebdizajnerskikh jobs in a personal portfolio is published than hundred no more than 40.

And here yet further as yesterday new lovely zakazchica - such nice{famous} and sociable lady! It is ready to give a site on redesign. Full redesign of a site. Basic changes. Instead of four-five doubtful on importance of information filling pages (but also an initial site touchingly - fleshevyj, including text blocks, source codes are absent, pages of updating are not subject) it is planned to develop a high-grade information site, with periodically filled up section "Press releases", daily - "News" and almost hourly - "Prices". And already developers have a vision of the new project, as well as that, where and where... Osharashivaet the requirement of lady - that visually was not worse - in that sense that! The schedule! Flesh! Without fail and in the same volume. By all means blinked, it was poured, dropped out, left, naplyvalo and slided on the screen. Also put at all that is a pity the developer who will agree to realize the new project. The visitor it is a pity. How to him, unfortunate, on such kucherjavoj to page it is normally possible to familiarize with the information? To allocate the block of the text-, for example, to send important given to the management{manual}?

Yes, thus zakazchica with enthusiasm has begun to paint, as far as she is interested in fruitful and long-term cooperation - in the sense that support (scheduled filling of a site, updating of the text information and prices) and promotion of a site in search engines should be carried out by the same studio. Aga. Fleshevaja navigation. Fleshevye slogans. This how much khakov should be used for even concerning competent optimization under poiskoviki such site?! Artfully and secretly from the customer introducing the text information, headings and links besides fleshevykh graphic blocks. After the first confusion we think out a plan of action:

Once again to talk to madam, to convince to leave fleshevyj a site in quality "presentation", to develop new - the informacionno-commercial resource initially correctly optimized for poiskovikov and visitors.

Once again to talk to madam, to go on the compromise (mutual) - a site is developed new, taki information, fleshevaja animation is present at a quantity in elements of registration, but not in navigation and not in base texts.

Once again to talk to madam, to execute all requirements, to make navorochennyj a mix and to forget about the project, and, naturally, to hammer on support and promotion, artfully to giggle, representing a look of the manager which will conduct a site or optimizatorskoj-promo offices which will dare to advance it .

To refuse cooperation

So one more of the important questions which it is necessary to set to the customer - for whom razrabatyvatyvaetsja a site? For satisfaction of ambitions of a management of the company? For intensive promotion in poiskovikakh? Or all the same for visitors? Which, probably, become also buyers of the goods - services given by a site?

In general to not do without to the developer the preparation - questionnaire; to prepare it is possible also the simple form - her  to publish on a site of studio that the potential customer could quickly and without red tape to prepare correct enough application, and the complex  form - a universal questionnaire in which already in the developed{unwrapped} kind to take into account all possible{probable} problems, questions and requirements. Already such list of questions to develop and supplement - from the project to the project, from the customer to the customer. Though probably and it - illusion, all the same sooner or later will meet that customer with whom will arise new neponjatki. Therefore if someone has patterns, preparations of similar questionnaires - share, sirs developers!

:) Also do not overlook to ask about a trade mark. He is or it  no? He in a qualitative vector kind or in a disgusting raster? It{he} should be developed? There are no problems, any whim for your money, dear.