topic

Promotion of a site in search engines

One of primary factors of success of a site is his attendance. I think it does not cause any doubts, but frequently having spent a great lot of time for creation of a resource of the web-master collide{face} with that, that their child and does not use the deserved popularity. So to do{make} to the person in this case. There are some variants of the decision of such problem . But, in my opinion, the best (on a parity{ratio} of the price and quality) is promotion of a site in search engines. I shall explain why. First, this way does not demand material inputs (or they are not significant in comparison with banner advertising). Second, the majority of people the first positions find their interesting information in search engines, as a rule, looking through only. Thirdly, as against banner advertising promotion of a site in search engines will result in you target visitors even after the termination{ending} of active jobs.

Not the choice of subjects of a site is poorly important. It is necessary to estimate the opportunities really. For example, having chosen a subject "Abstracts" you hardly will manage to borrow{occupy} the first positions on this search in search engines, too the competition is great. In general on the Internet as well as in a life there is idle time a rule: the the pie is more sweet, the more wishing it to eat. Correctly to choose a subject it is necessary to compare two components. The first, your awareness in the chosen question and an opportunity to make a qualitative resource. The second, interest of an Internet - audience in the subject chosen you. She is qualitatively displayed by quantity{amount} of searches in search engines which can be estimated in direkte jandeksa (http: // direct.yandex.ru/stat/wordsstat.pl)

Well, you were defined{determined} with a subject and have started to work above a site. I want to give some advice on optimization of a site for search engines. I do not advise to use in navigation Flash and JavaScript, search engines of them ignore. If nevertheless it is necessary, necessarily create a map of a site with straight lines HTML links, it will allow search engines proindeksirovat` a site entirely. Thus it is necessary, that poiskovik proindeksiroval this page. To speed up this process, it is possible to use compulsory indexation. About her it is possible to learn{find out} on a site of the search engine or in technical support. For simplification of indexation and, that is not poorly important, for increase of convenience of a site (usability) it is desirable, that on any page of a site it was possible to get no more than for three clique.

Well, we also have reached optimization of text filling a site. At indexation of page search engines should define{determine} its{her} subjects. It can occur or automatically, that will not be natural plus to you on a number{line} of the objective reasons, or you can "say" poiskoviku about subjects of page, through keywords (keywords) and the description (description). It is carried out by inclusion in the block <head> tegov

<html>

<head>

….

</head>

….

It is necessary to understand, that the importance of keywords directly depends on their similarity to real text filling page, this concerns also the description. The is more often in the text there will be keywords, the better, but here too it is necessary to not be overzealous. For example, if you will fill half-pages of keywords not only that your "diligence" will be not not estimated by visitors, you will be simply removed from results of search for the SPAM.

At indexing text filling poiskoviki take into account the importance of words which is defined{determined} special tegami.

1. <title>

2. <h1> - <h6>

3. <b> (<strong>), <i>, <u>

I.e. words written in heading (<h1>) will have the greater weight, than, for example, the fat text (<b>). It would be desirable to note, that the less than keywords, the better, therefore once again I shall pay your attention to importance of selection of these words.

Let's pass to following, but not less important subject in a question of optimization of a site under search engines - to increase of reference ranging. At a rating of your site search engines much important is his importance on the Internet which poiskoviki define{determine} on citiruemosti your resource in a network (to quantity{amount} of direct links to your resource). To increase this parameter it is possible in two basic (free-of-charge) ways. The first, an exchange of links, it is desirable with similar resources on subjects. The second, registration in catalogues. But strangely enough to start better with the second way. While your site has no sufficient weight, with you hardly someone will want to exchange links. I want to result the list in my opinion the best catalogues.

1. http://list.mail.ru/

2. http://www.ulitka.ru/

3. www.optime.ru

4. http://weblist.ru/

5. http://www.ru/

6. www.refer.ru

7. www.vsego.ru

8. www.myweb.ru

9. www.linkfinest.ru

10. http://ruscity.net/catalog/ - a plenty of direct links about{near} 100

Naturally except for these you should be registered in huge quantity{amount} of catalogues, but result them all I can.

All is higher the resulted information a fruit of personal experience and does not apply for 100 % true for the reason that search engines do not disclose criteria of distribution of positions of sites, but I am confident, what is it clause{article} can help you with this hard business - promotions of a site. Success!