PROMOTION of the SITE - some advice in the help to the web designer!

1.         With what to start?

Let's begin that we shall consider all aspects of your site. For example, whether the information (or a content, in general) will be so useful to the user? Respond itself the truth for the further outcome of all your attitude{relation} to promotion depends on it as such … your site:

Homepage

Simply interesting site for the certain circle of users

The interesting portal created to satisfy many (if not all) searches of the user.

The fine commercial project

The average commercial project

For each variant the approach different, therefore I shall describe rather in detail all the ways long promotions for all sites in the given category. So, we shall start:

At you the Homepage?

Then it is necessary to reflect seriously for what you have created her ? By and large for itself and for the friends and familiar. Unless not so? Other variant is possible{probable}: you are fond something so popular, that will involve the user in you on a site. But it happens very seldom and I have met in the Internet only a pair of such sites. One of them has been devoted to music in style a hard the punk. Settled down on a free-of-charge hosting narod.ru, but had popularity. The report on attendance of the given resource: 1000-1200 unique visitors, 7000-10000 transitions under links it (is hit). It speaks about much. With the help of that this person so has managed to untwist a site? I have specially contacted the author of the given project and have asked it  about it. And to my boundless surprise, he has answered, that is perfect her  did not untwist … and simply daily updated the content on a site. Whence users? I respond - the link was for certain passed on people and described as a source of the information on the given style of music. As a result of elimination of the "staying" users all over again was no more hundreds. But they involved on this site of other people which this site would become interesting. Why I tell to you all this? Probably, because for a homepage it is necessary to place not the information on (as many consider), and the general{common} information (well described) which will be presumably interesting to any circle of Internet users. Advice{council}: do not speak the link to your site to anybody while you do not fill in it  completely an interesting content. How to define{determine}, what the information in detail and is correctly described? Read her  aloud! Does not cut ears? Means very well! An interesting site? Then to your site the same methods, as for a home page - regular updating and digestibility of reading of the information are applicable{applied}.

Interesting portal … often such name "vareznikami" or « entertaining portals » … That them to untwist, strong support is required on the part of related (thematically identical) sites. If such it is not expected, it is possible to apply a pair of variants raskrutki:1. A presence{finding} something very popular and paid, but on your site offered{suggested} free-of-charge! 2. An exchange of links with thematically related sites (it will lift your positions in poiskovikakh. More in detail - is farther) the Note, operates quickly, but not for a long time! Therefore it is necessary to use it and to forge iron while hotly. About it in the following chapter{head} (see the maintenance{contents})

At you the fine commercial project? Then from free-of-charge methods to you podojdet1. Offer the user, something fine, but useful (and the main thing free-of-charge), thus connected with your product and with your advertising inside it utilitki.2. An exchange of links. As you will be helped by paid methods.

The average commercial project? It speaks that for small commercial sites you have executed methods. That to your site to rise on the following step, you will need progressive methods which are described by me further. Also you will accept registration of a site in white catalogues (see below), and poiskovikakh. With it can consult and for a payment, but about it then.

2. Than to continue?

So, to a site we have already warmed up an agiotage, now we shall start a way of attraction on your site with the help already involved. What for this purpose it is necessary? First, interesting contents as it influences the general{common} opinion on a site and if you have interested the user in something new consider, that at once he will result the person 5-7, thus elimination - about 70 %. Consider! You still had 1-2 users. But constants. Further … These involved users will test your site and will bear{will take out} the verdict (as a rule, 1 more user from 2 will leave), and the stayed user the constant user of your resource. Further he continues a chain and involves other 5-7 users, which more often - his  familiar on ICQ, mIRC or to other similar programs - chats. The cycle also begins! But we in fact have forgotten about the very first "stayed"! What does he do{make}? And he at this time, we admit{allow}, lazeet on forums, chats and as required recommends other users your site. The involved users the maximum will be 20. It, so to say, the standard. We count elimination … that remains? Correctly, 5-6 users remain to try your site. As a result of the following elimination you receive a maximum 3 « the rest of the user ». Well and is farther on nakatannoj. You have understood, at what I drive? Yes, it some kind of a pyramid which can involve many users, the truth if you the good diplomat and can agree or simply talks to different users. For example, to you have advised something to add? Add. Nothing venture. Your subjects will increase and accordingly will increase inflow of the new users found on your site something for useful. Note - advice: the given way will operate, if you are engaged in your site and do not neglect it . Nothing ventured, nothing gained. As and with users. On a regular basis update repertoir, the information and news! 3. That to do{make} it is not recommended! I shall be kratok:1. Do not dispatch a spam to yours pol`zovateljam.2. do not demand from users of your site of registration: to whom it is necessary - that will be registered, and do not close access to files for visitors of a site. It will badly have an effect on yours reputacii.3. do not do{make} many sites - mirrors, it is not welcomed poiskovikami. And mirrors of files on different servers only are welcomed (a reserve of the user) .4. do not write on a site any bosh. It is not pleasant to the user. In a measure be more serious and necessarily add a pair of jokes in your information so she will better be apprehended chitatelem.4. do not want in ban poiskoviku? Read! For the beginning it is the best way to read rules of service of search. On serious sites those necessarily is present. See, whether there corresponds{meets} your site to their requirements? If yes, we continue to read, if no … be improved. Should say, that all taki the basic traffic in day comes with poiskovikov. And to make sick poiskoviku means to be zabanennym for long months if not for ever, or on downturn in ratings … if is where to lower.

So that all the same it is not necessary to do{make}!

1. Networks of an exchange of links.

Often you can simply deceive or such catalogues are not registered poiskovikami. Many obmenhhiki spend through the site of the user pereshedshego under the link, i.e. dirtly fill to itself a rating and, accordingly, positions in poiskovikakh and catalogues.

2. Kloaking (cloaking).

Among unfair web designers the technology of a deceit poiskovikov when the robot making detour of a network, is distinguished to the IP-address or by name a host is distributed. Beforehand the special page doorway page) which "is palmed off" on the robot then that easy adds a resource in an index is created. More often such method any more does not pass. We poiskoviki improve, protection against such web designers accordingly improves.

3. Indexing one site on different servers in hope to receive the additional attendance, many register on some domain names, referring on the same resource. But in duplication of pages with different domains and the identical maintenance{contents} it be no point, for search machines have already learned to identify them. The some people poiskoviki exclude the duplicated sites from the indexes. Such any more does not pass with poiskovikami for a long time and if not want ban it is better so to not do{make}! If even one poiskovik will refuse to index you, it already the hugest loss for you and your reputation among users.

5. That in promotion does not help

Banner networks. They help only huge portals having thick packs banernykh of shows. Them, but more often I, certainly, was possible to buy, for example, I click on the link, instead of to a banner? Why? Yes because irritates! But there are certainly banners beautiful which simply it would be desirable to press. … This art and to study in him it is necessary very for a long time! About it in following clause{article}.

To untwist a site it is necessary to exchange links with other sites. The most hardy myth. In general, all this is incorrect if to have in view of representation sites. To me certainly will start to mind - " And a Yandex of citing... And Google PageRank... ". In general clause{article} about promotion, instead of about a raising tIC and PageRank!

Well and last, perhaps, for today a myth - what registration in set of catalogues strongly influences on raskruchennost` a site in view of introduction by a Yandex new tIC.Gospodi who has thought up it? In the best way podymajut tIC and PageRank for his  site pol`ovateli, leaving the recommendations in congestions of Internet - people. Namely: in chats, forums and t.p …

6. Progressive methods

In general, I shall tell to you bases of how to make, that your dynamic site was indexed by a Rambler and others similar skriptonenavistnicheskimi search engines. First, let's see on what: in which image the robot understands, what your site has dynamic structure? Correctly - he looks parameter href a tag, and if in it there are signs? Or and, and if the robot wrong to the given address he will not index page. Thus, the problem  consists in cleaning{removing} from line URLa the above mentioned symbols. And how then to pass parameters to a script? As... All narration will conduct on the basis of real development, and on an output{exit} we shall receive a small viable script. Calm down are not difficultly … even I far from programming, could make it as it has described to me my familiar.

1. Let's precisely formulate a problem  at once: we need to call somehow a certain script and to pass him certain parameters, thus the address bar should look as for a normal, static site. It is simple, if we pass a script the data from the form - we put "POST" and all affairs. But we with you should pass parameters from a hyperlink, that is through URL, that is method GET, that is in URLe will be? Or and, that is... OK. There is such file, is called .htaccess - in him you can set some directives managing Apache server. Well and good. In general to know about it .htaccess it is necessary about the following - having placed this file in any folder on the server, and having written in him any pieces, we can change behaviour of the server with reference to the given folder (if, certainly, the provider resolves a host). Koroche:Sozdat` this file it is possible with the help of a notebook. Register the lines described here and save it  under a name htaccess.txt at itself on the server, further it is necessary to start yours ftp the client and to change a name of a file with htaccess.txt on .htaccess (without expansion) .Pomehhaem a file with a name .htaccess in a root folder of the site (DocumentRoot) - usually she is called WWW or wwwPishem in him  the next lines:

RewriteEngine onRewriteRule ^core.php $ - [L] RewriteRule.*/core.php

highlightSyntax ('nocolor_MDU0Zm', 'nocolor');

And we can disassemble without ceremony this line in core.php, thus, we pass the data directly in a name of a file!!! We write a test script and we save as core.php:

Code PHP

2. function parse ($uri) {3. if ($uri) {4. // it is cut out digital values from a line variable $uri in a file $uri_number5. eregi (" [[:digit:]] + ", $uri, $uri_number); 6. // the first element of a file in a browser 7. echo $uri_number [0] is deduced{removed}; 8.} 9.} 10. // we cause function from a global variable $REQUEST_URI in quality parametra11. parse ($REQUEST_URI);

highlightSyntax ('php_0OGQ0Y', 'php');

Now we type{collect} in a line of a browser something such …

http: // imja_vashego_khosta/vasia12345.html - also what? It has turned out? And it is wonderful!) 7. Paid metodyPredlozhenij on promotion of sites in the Internet now it is a lot of! To go in any category of the catalogue enough or to type{collect} in search « Promotion of a site », and before you the whole bunch{beam} of the every possible services promising a chasm of visitors of your page for very and very small money there and then will reveal. Looks it is tempting - it becomes simply terrible. And you think, that supposedly I now slabaju a page with the perfect verses on love, the greatest stories of how went in campaigns and so on after that I shall pay absolutely a little nemnozhechko denezhek in the summer, and my page in the Internet begins the most visited{attended}. Well, if and not most visited{attended} then firmly will rise on the second or third place on "Rambler". In any way it is less. And what use such raskrutchiki? What methods?

1) Klikerstvo! It is called promotion in a rating, and poiskovikam is frank nachkhat`, what attendance at your resource, and is done{made} all this to powder brains to the user supposedly look what popular page! It is necessary to add in favorites!

2) Banner advertising … absolutely useless service which was already described by me above. He to you will not bring anything.

3) Podsovyvanie your link poiskoviku. It is very fraught banom. It is not recommended!

4) The tired out visitors. It is simple in general horror! There is a set of sites offering{suggesting} money … for cliques on your site. Or so-called partner programs … they are necessary only to untwist a resource of your partner.

8. Than the maintenance{contents} influences the form?

If your content on a site is suspicious, or, in opinion poiskovika is useless, be sure - the robot this page not proinedeksirut. PS: it is more on this subject to describe nechego9. PoiskovikiJAndeks - in the general{common} opinion, the best poiskovik in the countries CIS. How to be spoken a Yandex - there will be all. It is good that, makes often detours on your site. Poorly that at him  too strict requirements to sajtamGoogle - poiskovik is indoubtedly good, but for beginning{starting} sites it is completely useless, as his  robots pass on such sites infrequently! A Rambler - poiskovik. It is good that, that Russian simple users use mainly him . Aport - rather new poiskovik. But searches well and, the main thing, in a subject. A problem only that bots his  infrequent visitors on your site. The given list represents the four of leaders in Russia and the countries CIS. To explain I shall not begin more in detail, how, it is fraught with intellectual overloads … 10. Catalogues So, we shall start studying catalogues. They practically only help poiskoviku, and to hope for the big traffic from them does not cost. By and large catalogues share on white, grey, and black. White are the catalogues which are not demanding absolutely anything from the web designer. Those are available, and I advise to use only them as there there is no reason of you for a nose to drive. And where there is a reason so it in serykh:Serye are the catalogues which are not demanding absolutely anything, but during too time they do not promise to put your site in a rating. Black. Demand the link to their site, and often there are to them misunderstanding. Often there make a fool unsophisticated web designers.