Optimization of a forum under search engines

Recently the tendency to use for promotion of thematic sites forums was outlined. Presence on a site of a forum always benefits to a supported resource. Creation of community of regular customers forms adherence to a site, and vital topics of a forum involve visitors from search engines which probabilities with the big share can become potential visitors of a site and, probably, with clients of the company which supports a forum.

The important role for an advanced{a moved ahead} resource is rendered provided between it  and a forum with feedback. To involve visitors of a site on a forum, it is possible on pages with clauses{articles}, news, links to the projects executed by the company to add links of a kind « To discuss at a forum ». In turn, it is possible to include links to pages of a site in messages of a forum, under condition of if they contain the information, relevant discussed.

However that the forum became the effective tool in promotion of a site, he should be untwisted, visited{attended} and constantly updated. For this purpose it is necessary to create vital topics which should generate disputes, questions, and, accordingly, answers, to stop attempts of a spam, and also carefully to watch{keep up} thematic integrity of messages. But, as practice shows, it is not extremely enough these measures, since they concern only one aspect of promotion, namely, text contents of pages of a forum. Besides observance of these banal recommendations will benefit only for visitors, but in any way for search engines.

T.o., we came to comprehension of one of the most important factors which influences promotion of a forum, and, in turn, on a site supported by him  is an optimization of a forum under search engines. In this process special difficulties arise at the initial stage when at a forum there are not enough subjects, messages and visitors. Since promotion of a forum in search engines rather laborious and hard work to be engaged in him  follows only after the forum will be filled even with a minimum of the information.

For the beginning we shall consider those opportunities which should be taken into account{be discounted} optimizatorom at a design stage of a forum.

Choice of the domain for a forum

The important factor which will essentially affect indexation of a forum by spiders of search engines, the physical site of a forum is. It is desirable to create the separate domain for a forum. The most widespread variant - a subdomain forum on the domain of a untwisted site. For example, the variant forum.site.com is more comprehensible, than creation for a forum of the unit, i.e. site.by/forum. The forum is constantly updated resource which is $more often usual conducting the indexation spiders visit{attend}, therefore at correct construction of the address spiders will come first of all on a forum.

Besides it is possible to use a forum as means of attraction of spiders for pages of a site. For this purpose at the top of each page of a forum it is necessary to have the link to the main page of a untwisted site, to place a trade mark of the company and produblirovat` his  text link.

Optimization of headings of pages of a forum

The following moment, for increase of relevance of a forum to search searches, optimization of headings of pages is important. Such variant is usually used: the name of a forum - a category - a subject. However such hierarchical sequence is convenient only for the user, but does not influence increase of relevance of page. Since contents tega, namely, presence in him of keywords under which the page is optimized, raise relevance such sequence will be correct: a subject - a category - the name of a forum. For example: Position of a site in poiskovike <-Promotion of a site <-Forum Promo Webcom. In this case symbols, which will be taken into account{will be discounted} by the search engine at the analysis of heading (about{near} 80), contain the important keywords.

Transformation of dynamic contents of pages

Further by initial optimization of a forum it is necessary to pay attention of such opportunity, as to translation of dynamic delivery of pages in static. This stage is not obligatory, and many challenge his  necessity, however it is necessary to take into account that fact, that many search engines still intently concern to dynamic delivery of results of data processing. About essence of a problem  will consist in transformation of the URL-address of a kind: forum.promo.webcom.by/index.php? theme=7*threadid=4*messageid=62 to address of forum.promo.webcom.by/theme7/thread4/message62.

For interested persons to solve the given problem  it is possible to advise to see{overlook} corresponding recommendations on use of function mod_rewrite at forums.

Optimization of the text

To facilitate optimization of a forum, it is necessary to adhere to strategy of support of thematic integrity of separate pages. Since the forum presumably is thematic it is necessary to allocate some subjects on which keywords corresponding pages will be optimized. For increase of relevance of the text of page, the name of a subject needs to be concluded in teg headings of higher level (for example). It is possible produblirovat` the name of a subject in such navigating element as a way (Forum Promo Webcom-> Promotion of a site-> the General{Common} questions of Internet - marketing), and also in the bottom of page as: « the Previous subject | Promotion of a site | the Following subject ». Thus more correct the "Previous" ("Following") subject » will replace with real names of these subjects words. For example: « Internet - advertising | Promotion of a site | JUzabiliti ».

For increase of relevance of optimized pages of a forum to search search, it is possible to write keywords in tege allocation of the text. Clearly, that visitors at drawing up of the text of the message by it will not be engaged, though opportunities for this purpose are available almost at all forums. Therefore it will be better, if the moderator of a subject himself will allocate with it tegom the most important keywords. Authors of messages, I hope, will not take offence for similar editing, and search engines will raise relevance of the given page as a result of delivery.

It is important, that moderators checked correctness of a spelling of keywords used in messages, caring how these words will be recognized by the search engine. Such corrective amendments will be useful, since the overwhelming majority of mistakes at a forum is banal typing errors.

Features of indexation of pages of a forum

The forum which is constantly filled up with messages, very quickly turns to rather weighty part of a site. The expanding content creates the certain difficulties at indexation of pages by search spiders. If to analyse contents of a forum it is possible to notice, that some part of his  content is a little informative for poiskovika. It concerns to such sections of a forum, as the list of users, personal messages, a calendar, statistics, search, creation of new messages and answers, the help, etc. Since the volume of the information which can be proindeksirovana the spider on page, is limited it is necessary to close parts of pages not bearing{carrying} to semantic loading from indexing.

Under special "quarantine" the page with the list of the registered users or with the description of structures of users should get. Such pages contain a plenty of proceeding links to personal and corporate sites of participants of a forum which can lower essentially weight of the given page inside a site.

The restrictions considered above are declared in a file robots.txt. T.o. For indexation there should be open only the most essential information, i.e. headings that, messages on them, and also the links conducting{leading} from a forum on a site supported by him .

Choice of search

Rather often owners of a forum optimize his  main page under search "forum". Unsuccessfulness of the overwhelming majority of similar attempts is connected to that, that the given search is one of most vysokokonkurentnykh. More successful will be optimization under expression « a forum about ». For example, the Forum about search optimization and promotion.

The Yandex on search "forum" gives out more than 40 thousand sites, « a forum about » - about 10 thousand and « a forum about » - more than thousand sites. The resulted statistics obviously testifies that to a choice of search under which the main page of a forum will be optimized, is necessary to approach with special attention.

If attempt will break in poiskovikakh on the first positions on search "forum" successful advantage{benefit} of it will be a little. Usually similar diligence turn around a plenty of no-purpose visitors which having got on a thematic forum, leave many messages « not on a subject ». Therefore the moderator should give the most part of time to clearing of a forum of insignificant messages.

Except for the above-stated opportunities which should be taken into account{be discounted} at promotion of a forum in search engines, it is necessary to estimate volume of pages. Possible{probable} problems with incomplete indexation of pages of the big sizes, result in the recommendation to form pages in weight no more than 100 Kb. I.e., if a subject is actively discussed (for example, Promotion in Belarus poiskovikakh), and on her appears many messages at excess of some weight for a subject the new page should be generated.

By optimization of pages of a forum on volume it is necessary to pay attention to graphic representations on the pages, added by users, in particular, on avatars. Users often do not reflect on speed of loading of pages on which to everyone niku some image is compared, use "heavy" not optimized under a web of a picture. To limit participants of a forum to rigid frameworks for the size an avatar rather difficultly since it is possible to run into discontent of the visitors especially beginning{starting}. Therefore more convenient variant will be imperceptible for an eye of users optimization schedules the moderator of a forum who will lead weighty graphic representations to 2-4 without loss of their quality.

T.o., it is possible to draw a conclusion, that job above a forum - rather labour-intensive process which demands constant monitoring and a rating of the received results. However expenses for optimization of a forum under search engines always pay off and do{make} by his  effective engine for an advanced{a moved ahead} site.